Sony and Microsoft Hack Hurts Brand Value
With a combined total of over 150 million users, Sony's PlayStation Network and Microsoft's Xbox Live ecosystems of software and servers are large, critical, chunks of two of the world's most recognizable brands. While Sony started life as a consumer electronics hardware manufacturer and Microsoft has dabbled in the same space, they both rely on their internally developed software to turn profits. This is why the cyber hacking attacks on their most valuable intangible asset